SPONSORSHIPS
The Course NYC is a premier, one-day lash education event in the heart of New York City — where beauty trends begin and industry leaders gather. With world-class educators, VIP experiences, and a highly engaged audience of committed professionals, The Course offers sponsors powerful, direct exposure to the artists who drive product demand.
AS A SPONSOR, YOUR BRAND GAINS:
- High-impact visibility throughout the event
- Direct access to buyers and
top-performing artists
- Opportunities to showcase products through hands-on demos
- Immediate sales potential through
on-site vending
- Credibility and alignment with advanced education + industry excellence
WALL STREET
Put your brand everywhere attendees look: on stage, on signage, on tees, and across digital channels — giving you the highest visibility and strongest brand authority at the entire event.
$5,000
- 4 sponsor tickets to the course with special seating alongside the presenters
- Vendor booth space + includes 2 vendor tickets
(this is in addition to the sponsor tickets)
- Full banner with your logo/design on a bike rack at the entrance for high visibility
-Your logo printed exclusively on the left sleeve of the official lineup tee
- 5 minute promotional speaking slot
- Opening & closing stage mention
- Your logo displayed on the LED screen on the main stage during a scheduled program break.
- Dedicated branded page on the course website with a direct link
- One weekly social media story post starting 4 weeks before event date
- Dedicated post on The Course NYC Instagram feed
- Email spotlight: featured in pre-event email with a blurb, product photo, etc.
- Prominent logo placement on all marketing, including main event banner, stage banner, outside banner, & event tee
- Full-page branded ad in the course event manual
- Instagram Live opportunity
Gain premium exposure and steady brand recognition throughout the day, ensuring attendees see your logo, hear your name, and connect directly with your team.
BIG APPLE
$2,500
- 2 Sponsor tickets
- Vendor booth space + includes 2 vendor tickets
(this is in addition to the sponsor tickets)
- 3 minute promotional speaking slot
-Your logo displayed on the LED screen on the main stage during a scheduled program break.
- Prominent logo placement on all marketing, including main event banner, stage banner, outside banner, & event tee
- Full-page branded ad in the course event manual
- 1 weekly social media story post starting 4 weeks before event date
- Dedicated post on The Course NYC Instagram feed
- Email spotlight: featured in pre-event email with a blurb, product photo, etc.
- Instagram Live opportunity
BREAKFAST &
COFFEE ALL DAY
SPONSOR
$1,400
Attach your brand to the most visited touchpoint of the event. Food and coffee, guaranteeing repeated impressions all day.
- 1 sponsor ticket
- 2 table signs with your branding/logo at the breakfast area
- Table sign with your logo at the coffee area
- Branded coffee sleeves
- Stage mention
- Marketing on the course website, main event banner & event tee
- Instagram Live opportunity
TABLE RUNNER
SPONSOR
$1,200
Feature your logo where attendees gather and interact, creating high-frequency exposure that connects your brand with the event’s core experience.
- 1 sponsor ticket
- Branded table runners on all attendee tables for prominent brand visibility
- Stage mention
- Marketing on the course website, main event banner & event tee
- Instagram Live opportunity
OUR AUDIENCE:
Lash artists, estheticians, and beauty pros (ages 25–45). High spenders, trendsetters, salon owners, educators, and creators who are actively looking for new brands and products.
Brands may choose either or both placement tiers.
PRODUCT SPONSOR
PRODUCT SPONSOR
GA KIT ITEMS
- MINIMUM 80 ITEMS
VIP KIT ITEMS
- MINIMUM 20 ITEMS
ALL KITS ITEMS
(VIP ITEMS MUST BE DIFFERENT)
- MINIMUM 100 ITEMS
WHAT BRANDS RECEIVE:
- Product placement in bags
- Social media mentions (Feed & Stories)
- Sponsor web page listing
- Exposure to top beauty pros & creators
- Photos of product placement for your marketing
WHAT WE ACCEPT:
Lash, brow, skincare, wellness, beauty tools, tech, apparel, accessories, productivity items, supplements, stationery, and branded items (full-size or travel-size).
SHIPPING + DEADLINES:
Products must arrive by: May 20, 2026
Ship to: ColorCube Print Co.
1 Colden St Suite 100, Newburgh, NY 12550
READY TO PARTICIPATE?
Contact: Stephanie Nunnari
Email: info@thecoursenyc.com
Instagram: @societyoflash / @thecoursenyc