SPONSORSHIPS
The Course NYC is a premier, one-day lash education event in the heart of New York City — where beauty trends begin and industry leaders gather. With world-class educators, VIP experiences, and a highly engaged audience of committed professionals, The Course offers sponsors powerful, direct exposure to the artists who drive product demand.
AS A SPONSOR, YOUR BRAND GAINS:
- High-impact visibility throughout the event
- Direct access to buyers and
top-performing artists
- Opportunities to showcase products through hands-on demos
- Immediate sales potential through
on-site vending
- Credibility and alignment with advanced education + industry excellence
WALL STREET
Put your brand everywhere attendees look: on stage, on signage, on tees, and across digital channels — giving you the highest visibility and strongest brand authority at the entire event.
$5,000 (1 AVAILABLE)
- 3 sponsor tickets to the course with special seating alongside the presenters
- Downstairs vendor booth space + includes 2 vendor tickets (this is in addition to the sponsor tickets)
- Full banner with your logo/design on a bike rack at the entrance for high visibility
-Your logo printed exclusively on the left sleeve of the official lineup tee
- 5 minute promotional speaking slot
- Opening & closing stage mention
- Dedicated branded page on the course website with a direct link
- One weekly social media story post starting 4 weeks before event date
- Dedicated post on The Course NYC Instagram feed
- Email spotlight: featured in pre-event email with a blurb, product photo, etc.
- Prominent logo placement on all marketing, including main event banner, stage banner, outside banner, & event tee
- Full-page branded ad in the course event manual
- Instagram Live opportunity
Gain premium exposure and steady brand recognition throughout the day, ensuring attendees see your logo, hear your name, and connect directly with your team.
BIG APPLE
$2,500 (2 AVAILABLE)
- 2 Sponsor tickets
- Upstairs vendor booth space + includes 2 vendor tickets
(this is in addition to the sponsor tickets)
- Stage mention
- Half-page ad in the course event manual
- 1 weekly social media story post starting 4 weeks before event date
- Dedicated post on the course ig feed
- Email spotlight: featured in pre-event email with a blurb, product photo, etc.
- Full-page branded ad in the course event manual
- Marketing on the course website, main event banner & event tee
- Instagram Live opportunity
COURSE KIT
SPONSOR
$1,500 (1 AVAILABLE)
Gain premium exposure and steady brand recognition throughout the day, ensuring attendees see your logo, hear your name, and connect directly with your team
- 1 sponsor ticket
- Exclusive branding on The Course Kit bags
- Full embroidered logo placement
- Stage mention
- Marketing on the course website, main event banner & event tee
- Instagram Live opportunity
BREAKFAST &
COFFEE ALL DAY
SPONSOR
$1,400 (1 AVAILABLE)
Attach your brand to the most visited touchpoint of the event. Food and coffee, guaranteeing repeated impressions all day.
- 1 sponsor ticket
- 2 table signs with your branding/logo at the breakfast area
- Table sign with your logo at the coffee area
- Branded coffee sleeves
- Stage mention
- Marketing on the course website, main event banner & event tee
- Instagram Live opportunity
TABLE RUNNER
SPONSOR
$1,200 (1 AVAILABLE)
Feature your logo where attendees gather and interact, creating high-frequency exposure that connects your brand with the event’s core experience.
- 1 sponsor ticket
- Branded table runners on all attendee tables for prominent brand visibility
- Stage mention
- Marketing on the course website, main event banner & event tee
- Instagram Live opportunity
THE SUNNIES
SPONSOR
$1,000 (1 AVAILABLE)
Turn attendees into walking billboards by putting your branding on the event’s most photographed accessory.
- 1 sponsor ticket
- Branded sunglasses (in place of lanyards) with your logo on the side
- Stage mention
- Marketing on the course website, main event banner & event tee
- Instagram Live opportunity
VIP EXPERIENCE
SPONSOR
Position your brand with the event’s most influential and highest-spending attendees, creating premium association and stronger trust.
$600 (1 AVAILABLE)
- Table signs on all VIP tables
- Marketing on the course website, main event banner & event tee
- Instagram Live opportunity
CANDY APPLE BAR
SPONSOR
$500 (1 AVAILABLE)
Align your brand with a memorable, photo-worthy moment that guests love to share — boosting your visibility on-site and across social media.
- Branded candy apple station
- Branded stickers on all candy apples
- Marketing on the course website, main event banner & event tee
- Instagram Live opportunity
VENDOR SPOTS
VENDOR SPOTS
This is a great opportunity to showcase your brand to top lash artists & industry leaders. Secure your spot early as space is limited, especially on the main floor!
MAIN FLOOR VENDOR AREA
SOLD OUT
UPSTAIRS
CORNER
VENDOR AREA
SOLD OUT
UPSTAIRS VENDOR AREA
$500 (5 AVAILABLE)
- 6ft table, 2 chairs & tablecloth
- 2 vendor tickets
- Marketing on event website, banners, social media & handout materials
- Event Time: 10:00 AM - 7:00 PM
OUR AUDIENCE:
Lash artists, estheticians, and beauty pros (ages 25–45). High spenders, trendsetters, salon owners, educators, and creators who are actively looking for new brands and products.
Brands may choose either or both placement tiers.
PRODUCT SPONSOR
PRODUCT SPONSOR
GENERAL KIT ITEMS
- MINIMUM 80 ITEMS
VIP KIT ITEMS
- MINIMUM 20 ITEMS
ALL KITS ITEMS
- MINIMUM 100 ITEMS
WHAT BRANDS RECEIVE:
- Product placement in bags
- Social media mentions (Feed & Stories)
- Sponsor webpage listing
- Placement in swag reveal content
- Exposure to top beauty pros & creators
- Photos of product placement for your marketing
WHAT WE ACCEPT:
Lash, brow, skincare, wellness, beauty tools, tech, apparel, accessories, productivity items, supplements, stationery, and branded items (full-size or travel-size).
SHIPPING + DEADLINES:
Products must arrive by: May 20, 2026
Ship to: ColorCube Print Co.
1 Colden St Suite 100, Newburgh, NY 12550
READY TO PARTICIPATE?
Contact: Stephanie Nunnari
Email: info@thecoursenyc.com
Instagram: @societyoflash / @thecoursenyc